Veronica Antonucci
Love for materials
As the daughter of a seamstress and a carpenter, Veronica Antonucci grows up in a home filled with materials, colours, and diverse textures.
With a desire to make a difference, she initially dedicated herself to social work. However, her passion for craftsmanship never fades, leading her to study fashion design at F+F and STF in Zurich at the age of 30.
There, she soon realises that the fast-paced fashion industry is difficult to reconcile with her values of sustainability.
Sustainability
Driven by her deep commitment to sustainability and creativity, Veronica discovers the world of jewellery. Jewellery pieces—often linked to memories—are treasured and worn for a long time.
Inspired by Swiss Pop Art, she crafts an earring from a leftover piece of acrylic glass in her studio. This marks the birth of the first collection: lightweight statement earrings, upcycled from industrial acrylic glass waste.
Design with vision
The people behind the jewellery matter too: Determined to give back, Veronica donates 2% of its revenue to organisations supporting marginalized individuals. Each design carries the name of someone who has inspired Veronica.
She works tirelessly to ensure transparency in every step of the production process, guaranteeing that each earring is handcrafted with integrity and environmental consciousness. Even the production waste is recycled into new sheets and reused.
Veronica's vision is zero-waste jewellery design, with fully traceable supply chains that inspire mindful consumption.
Text Noëlle Gogniat
Photography Nils Sandmeier